Outposts as a Product Name is no Accident
Like many, I like the product name Outposts. It’s catchy and straight away you can make sense of what it is…however, I decided to look up the offical meaning of the word…and it makes for some interesting reading:
- An isolated or remote branch
- A remote part of a country or empire
- A small military camp or position at some distance from the main army, used especially as a guard against surprise attack
The first definition as per the Oxford Dictionary fits the overall idea of AWS Outposts. Putting a compute platform in an isolated or remote branch office that is seperate to AWS regions while also offering the ability to consume that compute platform like it was an AWS region. This represents a legitimate use case for Outposts and can be seen as AWS fulling a gap in the market that is being craved for by shifting IT sentiment.
The second definition is an interesting one when taken in the context of AWS and Amazon as a whole. They are big enough to be their own country and have certainly built up an empire over the last decade. All empires eventually crumble, however AWS is not going anywhere fast. This move does however indicate a shift in tactics and means that AWS can penetrate the on-premises market quicker to extend their empire.
The third definition is also pertinent in context to what AWS are looking to achieve with Outposts. They are setting up camp and positioning themselves a long way from their traditional stronghold. However my feeling is that they are not guarding against an attack…they are the attack!
Where does VMware fit in all this?
Given my thoughts above…where does VMware fit into all this? At first when the announcement was made on stage I was confused. With Pat Gelsinger on stage next to Andy Jessy my first impression was that VMware had given in. Here was AWS announcing a direct competitive platform to on-premises vSphere installations. Not only that, but VMware had announced Project Dimension at VMworld a few months earlier which looked to be their own on-premises managed service offering…though the wording around that was for edge rather than on-premises.
A Managed Service Offering means a Mind shift
The big shift here from VMware that began with VMware Cloud on AWS is a shift towards managed services. A fundamental change in the mindset of the customer in the way in which they consume their infrastructure. Without needing to worry about the underlying platform, IT can focus on the applications and the availability of those applications. For VMware this means from the VM up…for AWS, this means from the platform up.
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